Merchandising fabric



1930- A. R. GOLDEN ET AL 1,780,228

MERCHANDISING FABRIC Filed May 17, 1927 1.l H 5 I v 1a m I /H r12 :2 k

Patented Nov. 4, 1930 UNITED STATES ALEXANDER R. GOLDEN, OF NEW YORK, AND JULIUS I. KAHN, F BROOKLYN,

NEW YORK MERCHANDISING FABRIC Application filed May 17,.

ticularly has reference to a stiffening card adapted to be inserted in the folds of the garment and to fasten about the same after the same has been folded, to retain the garment in compact, neat, and flat form .for shipment and handling.

Heretofore, it has been customary, to use a rectangular flat piece of card, about onesiXt-eenth of an inch thick, which in shirts is folded within the same, the arms being secured by pins, and likewise the bottom'of the shirt, after which a paper band is pinned around the same to hold the folds in position.

The pins are an annoyance and sometimes remain in the shirt, causing irritation when the shirt is applied, and: the paper band frequently becomes broken, loosening the folds of the garment, whereas according to the preferred embodiment of our invention, substantially the same piece of card is employed, preferably strengthened with a fabric cov- F ering, and is cut out in such a manner as to provide fastening means and a flap, so that in folding the garment, the same is securely retained therein without the necessity of pins, paper bands, or other means. $9 In the accompanyingdrawings, we have illustrated in Fig. 1, in front elevation, a suitable embodimentof our invention as applied to a gentlemans negligee shirt. .Fig. 2 is a back view of the same, Fig. 3 1s a plan view of the card, showing the partly cutout portions. Fig.4 is another View of said card in perspective, with the partly cutout portions opened out, and Fig. 5 is a per: spective view of the card before any of the portions have been cut out.

The usual rectangular card insert 6 is preferably covered with a piece of fabric, such as'linen 7 after which the center of the same is cut out by die or other suitable means along the lines indicated by the reference characters 8, 9, and 10, likewise the straps 11 and 12 are cut out, the panel 13 remaining hinged at 14, and the straps being hinged at 15, 16, the lower end of one strap having an enlargement l'? with slits 18, 19,'through 1927. Serial N'o. 191,986.

which the end 20. of the other strap passes,

as shown in Fig. '1. In applying the insert, the shirt is laid face down with the frame of theinsert thereon, and the sides are folded over with the arms folded in and parallel in the usual manner, the panel 13 remaining up clear of the frame 21, over which the sides of the shirt'are folded. After this, the tail or bottom of the shirt, which has already been folded in, is thrown up, and down over the sides in the usual manner, and then the panel 13 is laid over with the straps 11, 12, extending outwardly. These straps are then folded around over the front of the shirt, as shown in Fig. 1, the ends of the strap 11 passing through the loop formed by the slits 18, 19, as shown, thus completely and neatly holding the folded garment with its reinforcing insert substantially as shown. Garments thus secured can be handled with greater freedom, and less like lihood of becoming unfolded, and provide a much better way of merchandising the goods without appreciably adding to the cost. The fabric covering upon the insert provides greater rigidity and strength, at the same time insuring good hinge connection between the panel 13 and frame 21, and the straps 11, 12, and the panel 13, as well as improving the appearance of the article on display.

Of course it will be understood that rarious modifications may be made in the construction and arrangement of parts without departing from the spirit of the invention as claimed.

We claim 1. An insert of the class described com prising a substantially rectangular card having a substantially rectangular central portion cut out of the same and hinged at one end, and hinged cut-outs in said central portion adapted to be secured transversely around said insert.

2. A shirt insert of the class described comprising a substantially rectangular body portion, a hinged central section therein and means in combination therewith for securing the shirt thereupon by straps extending from said central section transversely across said shirt.

In testimony whereof We hereunto afiix our signatures.

ALEXANDER R. GOLDEN. JULIUS I. KAI-IN. 

